The distinction between what a unit is advertised for and what it actually earns after concessions are applied, the gap between the two is one of the clearest signals of demand health.
Temporary financial incentives used to accelerate lease-ups, most effective when deployed surgically against specific high-vacancy units with clear exit criteria.
The mean number of days a unit sits empty between move-out and move-in, combining operational turn performance and leasing velocity into a single revenue-leakage metric.
The mean time from a prospect's first CRM inquiry to lease signing, identifying exactly where in the funnel friction is costing you both velocity and revenue.
