The actual phrases users type into Google before clicking your ad, revealing real renter intent beyond the keywords you bid on.
A real-time measure of how often your ads appear versus how often they were eligible to, signaling whether budget or ad quality is limiting your visibility.
The settings that control how closely a user's search query must match your keyword to trigger your ad, directly determining traffic quality and budget efficiency.
The percentage of people who click your ad after seeing it, functioning as both a signal of ad relevance and a lever that directly influences your cost and positioning.
Google's automated bidding strategy that uses machine learning to adjust bids in real time and maximize conversions, but only performs as well as the conversion data behind it.
A broad automation setting that lets Google manage bids, targeting, and placements simultaneously, reducing manual work while requiring clear guardrails to avoid low-quality spend.
A campaign type that runs across all of Google's channels at once, offering broad reach in exchange for reduced visibility into exactly where your budget is going.
A Google Ads format that builds awareness on YouTube, Discover, and Gmail among renters before they start actively searching for an apartment.
