The total marketing spend divided by signed leases attributed to that spend, and the definitive metric for connecting ad investment to actual revenue outcomes.
The total marketing spend divided by signed leases attributed to that spend — the definitive metric for connecting ad investment to actual revenue outcomes.
A reporting construct that consolidates all website-assisted leads and leases into a single attribution channel, giving operators a cleaner view of what their owned digital property is actually producing.
A methodology that distributes lease conversion credit across every marketing touchpoint a prospect engaged with, rather than assigning it all to the last source they touched.
A measurement framework that isolates how much of a performance outcome was actually caused by a specific marketing action, beyond what would have happened without it.
A statistical technique that quantifies each marketing channel's contribution to leasing outcomes using historical data, independent of pixels, cookies, or CRM attribution.
A targeting technique that serves ads to mobile users who enter a defined geographic boundary, such as a competitor's leasing office or a nearby employer campus.
A Google Ads feature that uses hashed first-party data from website form submissions to recover attribution lost to ad blockers, privacy restrictions, and cross-device browsing.
